APS: ToR for Communication and Advocacy Strategy at National and International Level , Monitoring and Evaluation plan

Subject: Communication and Advocacy Strategy at National and International levels, Monitoring and Evaluation plan
Date: May 30, 2016
Communication and Advocacy Strategy at National and
International Level , Monitoring and Evaluation plan
Location :
Gaza Strip
Deadline for application :
14th , June , 2016
Expected starting date for contract:
The Last week of June
Duration of work:
2 months
For the technical proposal should be submitted in English
and all the other document for the consultancy should be
submitted in English and Arabic.
Project coordinator, phone numbers: +970 2051299; +970
2075929, or mobile numbers: +972599400755, E-mail:
maysoon@cfta-ps.org; cfta@palnet.com from Sunday to
Thursday between 8am – 3pm.

About CFTA:
The Culture and Free Thought Association (CFTA) is an independent and non-profit civil Palestinian organization established in 1992. CFTA plays a leading role in the development of the Palestinian civil society by developing the rights of children, youth and women in the north, central and south governorates in the Gaza Strip. Website: http://www.cfta.ps/ar/
About Alianza por la Solidaridad (Alianza):
APS is a Spanish non-governmental organization with expertise in women´s rights and advocacy in partnership with civil based organizations. ApS has more than 25 years of experience in a wide variety of development and humanitarian contexts, including the Middle East, working in networks and civil alliances for women’s rights and holding relevant positions in the governing bodies of several platforms. Women´s rights and empowerment and gender-based violence, notably through provision of services, are areas of intervention of ApS. Its Palestinian office is based in Jerusalem.
Website: http://www.alianzaporlasolidaridad.org/en/paises/palestina
CFTA’s objectives:
CFTA seeks to achieve the following strategic objectives:
1.To promote the role of CFTA and ensure its continuity in an attempt to facilitate the positive changes led by the society.
2.To develop and strengthen the talents and potentials of children, youth and women to be the role model of change in their communities.
3.To contribute to addressing the social justice issues and human rights in the local communities.
CFTA provides its different services through its following centers:
Al-Shorouq Wal Amal Center, established in 1991 in Khan Younis camp to work with children of age group 6-12 years old.
Bunat Il-Ghad Center, established in 1993 in Al-Amal neighborhood in Khan Younis to work with children of age group 6-12 years old.
Al Nowwar Educational center, established in 2006 in Baten Al-Sameen in Khan Younis to work with children of age group 6-12 years old.
Palestinian Child Cultural Center, established in 1998 in Al-Amal in Khan Younis to work with different groups males and females of youth, university students, artists, educators, intellectuals, etc.
Women’s Health Center, established in 1995 in Al-Bureij to work with women.
Purpose of the consultancy:
CFTA requests price quotations for communication and Advocacy Strategy at National and International Levels , Monitoring and Evaluation Plan, to identify the interventions of gender-based violence and violations of women’s rights and set-up intervention priorities according to the project logical framework, and a monitoring and evaluation plan.
The Culture and Free Thought Association (CFTA) and Alianza por la Solidaridad (“Alianza)”) are jointly implementing in the Gaza Strip “Strengthening the capacities of Palestinian Civil Society Organisations for the promotion and protection of the rights of women victims of Gender-Based Violence” (NEAR- TS/2015/370-264) in Gaza Strip. The project is cofounded by the European Union through the 2015 call of the European Instrument for Democracy and Human Rights (EIDHR) program.
The project aims at strengthening the capacities of Palestinian civil society organizations and networks to defend and protect women victims of GBV and promote respect for international human rights. Through this project, the partners want to tackle the different facets of the GBV challenges. They aim at a strong popular mobilization, with Community and Women Leaders involved in all stages of the actions, in order to assure ownership and self-sustainability of the action. The results of this project are:
1.R1: Civil society and women’s grassroots organizations strengthen their coordination, response and capacity to protect women victims of GBV
2.R2: National and international organizations establish coordination spaces and evidence-based advocacy actions regarding women’s rights violations related to GBV
3.R3: An information campaign on GBV prevention and protection in the context of reconstruction and emergency needs is articulated, highlighting protection gaps and challenges that need to be addressed
The targeted areas of the project are located in the middle and southern areas of the Gaza Strip with the focus on the Buffer Zone areas. This includes: the refugee camps of Al Bureij, Al Nusirate, Al Maghaz and Dir Al Balah; Khan Youins and Rafah.
The main target groups of the project are: (i) 20 community based organizations of the Wessal Coalition, (ii) 80 community reform leaders and young leaders from the Wessal Coalition, (iii) 11 women’s rights organizations from the AMAL Coalition, (iv) 18 workers in the Al Bureij Center (v) 2000 women receiving community support, (vi) 50 key stakeholders (UN Women, UNFPA, UNICEF, the General Union of Palestinian Women, etc.), (vii) 40 public representatives of the national institutions (Ministries of Health, Social Affairs, Women Affairs, Ministry of Justice…)
As part of the project implementation, both CFTA and Alianza are in the process of developing a Communication and Advocacy Strategy (CAS) on gender-based violence (GBV) and sexual and reproductive health (SRH). For that, both partners are in need for a consultant who will guide the process according to the conditions of these ToRs.
The consultancy aims to facilitate the process of developing the “CAS” in line with the project objectives, which will serve as a guiding tool for national and international advocacy for the coming three years. The “CAS” will support as well the work of Wessal Network of 50 CBOs members and AMAL coalitions who are partnering in this project.

Women in Palestine face violations regarding their basic rights as citizens. They suffer violence (physical, psychological, economic, sexual and early marriage)1, discrimination and denial of their rights. This situation impedes them to play their social, economic and political role, essential to the development of the Palestinian society as a whole. Despite the endorsement by the Palestinian government of the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) and the UN Security Council Resolution 1325 on the role of women in peace building process, concrete State actions are still weak. In a context where patriarchal rules govern the position and the role of women and where the protracted Israeli occupation entails a rising in violence against women2, there is a need to take effective measures to protect women from violence and claim for engagement and accountability of the duty-bearers at all levels. Working towards this objective requires multifaceted action in order to achieve a fulfilment of legal standards and regulations on GBV and sexual and reproductive health (SRH), the recognition of the importance of increasing the quality and quantity of services related to GBV and SRH and, a shifting of attitudes and perceptions of the society regarding women’s rights. The development of a “CAS” constitutes one key intervention in this regard. Based on a strong evidence based-approach and popular mobilization, it will assure ownership, sustainability and credibility of the action. The “CAS” Plan will be complementary to CFTA’s work on the ground especially with the different coalitions and networks partnering in this project.
The main objective of this consultancy is to provide the project’s partners with a realistic, concrete and comprehensive roadmap to implement communication and advocacy actions on two different themes: one theme is the GBV, and the second one is SRH within the framework of this project.
The “CAS” should be conducted and implemented in a participatory approach and should involve all relevant stakeholders who have the final ownership of this produced document.
The consultant/consultancy team “C”) should support the partners in the identification of the main themes and priorities areas for the Strategy interventions. The strategy should also present a clear and detailed action plan for the interventions based on the resources available taking into account the challenges and related risks. To do so, a communication plan and specific advocacy interventions have to be defined and produced within the consultancy.
Moreover, the “CAS” will have to be coordinated with the partners’ strategies as well as other related national plans in line with the aim of this project such as the 1325 national plan.
Objectives pursued by the communication and advocacy strategy:
-Empowering Palestinian CBOs and community leaders to present their own findings, work, results and conclusions about their needs in the coordination spaces with the decision makers
1Violence against women in the Gaza Strip, after the Israeli military Operation Protective Edge, 2014, Alianza por la Solidaridad & Action Aid, October 2015: 39.6% of women interviewed in the survey experienced at least one type of domestic violence
2Same study: 33% of the women reported having experienced violence before, compared to the 37.7% who reported it after the war

and authorities (Ministry of Health, Ministry of Social Affairs, Ministry of Women Affairs, Ministry of Justice, judges and judicial staff) and relevant stakeholders;
-Advocating for the inclusion into the Humanitarian Response Plans of GBV and gender, including SRH, indicators differentiated between men and women as well as the constraints GBV and SRH service providers face due to the blockade in Gaza (e.g. contraceptives, safe spaces for women’s dignity and privacy);
-Enabling an active participation of the CBOs and the authorities conjointly in the monitoring of the implementation of the international women’s human rights instruments (mainly, Resolution
1325 and CEDAW, including General Recommendation No. 30).
During the consultancy, the “C” will involve the following stakeholders involved in the project:
-The project partners: CFTA, Alianza and the representatives of Wessal and AMAL coalitions. This should address key persons and persons in the field.
-Community reform leaders and young leaders (men and women).
-Relevant NGOs and INGOs working on GBV and SRH in Palestine, representative of the GBV sub- working group (UNFPA), representative of the protection cluster (OHCHR), UNRWA gender adviser, representative of UN Women, representatives of Ministry of Women Affairs, Ministry of Health and Social Affairs, Ministry of Justice.
The steering committee:
Both CFTA and Alianza will set-up a steering committee to follow-up on this consultancy. The steering committee will involve members of CFTA, Alianza, Wessal network, Amal coalition and an external advisor.
The role of the steering committee will be:
-Supervising the process of the consultancy to ensure it is carried out according to the plan and expectations
-Providing feedback on presented documents and outcomes of the process
-Insuring the quality of the process and deliverables
-Approving the different documents, milestones and stages of the consultancy
-Attending discussion meetings with the “C” after each milestone
1) Preparatory work
An action plan and timeline of the main process of developing the “CAS” should be provided by the “C” early enough in order to facilitate the work, prepare all documents and schedule the meetings.
2) Desk review
CFTA and Alianza will provide the “C” with all background materials and documents, narrative which will facilitate the process of developing the strategy. This will include: the project document, the log frame, the action plan, the communication plan, list of CBOs and partners, the 1325 National Strategic Plan and action plan and other relevant materials produced by CFTA and Alianza that can facilitate the process.

The “C” will review other related external literatures and documents written by other relevant actors. The “C” is requested to make clear reference to any document that is used in the process in the final product.
3) Interviews
This should include the main stakeholders of the project. Interviews should be based on clear structured questionnaires, which should be submitted to CFTA and Alianza in advance.
4) Fieldwork
A field visit to CFTA’s relevant centers (Women, Youth and Children centers) is essential for the “C” in order to have a clear idea of how the work is done on the ground.
Using the proposed participatory methodology for this consultancy, structured focus groups should be organized with the main stakeholders in order to prioritize and build the strategy. The focus groups are also expected to facilitate the setting-up of the priorities for the communication and advocacy interventions.
Working group’s sessions should be organized with the main relevant human resources responsible for the implementation of the communication and advocacy action plan to identify clearly the themes, the interventions, the detailed activities and the timeline according to available resources.
The “C” will also elaborate the initial summary report of the main findings of the review.
A 5 pages first draft with a draft action plan should be submitted before the debriefing session in order to facilitate the discussion. The initial report should clearly covers the main anticipated results of this Consultancy.
5) Briefing session
Upon signing the contract with the “C”, a briefing session will be organized. The meeting will involve the consultancy team, CFTA and Alianza. The aim of the session is to discuss expectations and communication roles within the consultancy period. Both partners will be ready to answer all relevant questions to enhance and facilitate the process.
6) Regular meetings
The action plan of the “C” should clearly include dates for regular meetings with the steering committee after each milestone for discussion, feedback and approval. This should include but not be limited to:
-The briefing meeting
-A meeting after the desk review and field work
-A meeting to discuss the first draft
-A meeting to discuss and approve the final draft
The “C” will deliver:
-The Communication and Advocacy Strategy (“CAS") with the following annexes:
The main document of the “CAS”

A clear result frame work with detailed output, indicators, advocacy and communication tools and assumptions
Literature review bibliography
Clear MEAL with risk analyses to assess the future progress of implementation
detailed action plan which includes creative new tools for advocacy and communication for each of the themes that corresponds to the resources available
a right budget of the action plan
-A final PowerPoint presentation
All documents should be presented in Arabic and English.
Final required and approved documents should be presented in:
-Electronic format
-4 printed copies
Time frame:
Establishing a Steering committee
By a week after the signature of the contract
Submitted a detailed and comprehensive action
plan in English and Arabic
Field work and interviews
By 3 weeks after the signature of the contract
Steering committee to validate the draft of the
5 weeks after the signature of the contract
strategy, the action plan and the M&E plan
Final presentation to the steering committee
One month and a half after the signature of the
Sending the final version of the documents
2 months after the signature of the contract
The “C” will have the following profile, skills and competences:
-Master's or doctoral degree, preferably in Social Sciences
-10 years of experience in design, implementation and assessment of communication and advocacy activities at local, national and international levels in humanitarian context, and particularity on social mobilization, with at least 5 years' experience in gender-specific interventions
-A good knowledge of socio-political policies and the situation in the Middle East, as well as the specific conditions affecting women and girls
-Ability to produce well-written reports that demonstrate excellent analytical and communication skills
-Ability to work with the organization and with other stakeholders to ensure the delivery of a high quality product in a timely manner
-Experience in meetings’ dynamics is essential
-Excellent command of English
-Excellent command of Arabic is desirable

- Ability to move to Gaza
The payment process is based on the delivery of the required outputs and their acceptance by CFTA and Alianza. Payment will be in three installments as follows:
-The first installment: 30% of the value of the contract upon receiving the action plan for the consultancy process.
-The second installment: 30% of the value of the contract upon receiving the first draft of the communication and advocacy strategy, the action plan and the M&E plan.
-The third installment: 40% of the value of the contract upon receiving the final versions of the documents and all other required materials included in the above-mentioned outputs plan.
The offer shall be presented in two separated parts financial and technical proposals (maximum 5 pages in total) :
i.Comments on the ToRs if any.
ii.A clear proposal that includes clear methodology, approach and tools to be used.
iii.Detailed schedule proposal with a breakdown of the work to be executed and calendar for all phases.
iv.A detailed budget for each phase and Currency of the financial offer: Euro.
v.A list of the similar works implemented with a sample of a previous work.
vi.Resume of the submitting party and of the suggested work team clarifying the experience and qualifications that makes the applicant eligible for the work.
vii.Three references for whom works relevant to the required service have been conducted
Tenders should be submitted to:
-For applicants from Gaza Strip: CFTA office which located in Khanyounis , Hai Al- Amal El- Rahma
Str, entitled with the reference no. of the tender,
-For applicants from abroad: CFTA@palnet.com, indicating the reference "Advocacy and Communication Strategy- Project NEAR-TS/2015/370-264” in the email subject.
The deadline for submission of tenders is the 14th of June 2016.
1.This invitation for bid with its conditions is a part of the contract/contracts that will be signed with whoever wins the bid.
2.Currency of the financial offer: Euro
3.VAT: the value of the financial offer shall include the VAT. In case of firms, they should submit a tax invoice at the end of implementation.
4.Validity of the offer: 60 days from delivering the offer.
5.Ownership of outputs: The Culture and free Thought Association
6.Language used for the submission of offers: English
7.All the bid booklet papers should be stamped and signed
8.The applicant, to enter the bid, should provide a guarantee of 2% of the suggested amount by a bank guarantee or bank check.
9.The winner of the bid should provide a bank guarantee, as security for proper implementation, of 10% of the total amount.
10.In the event of any breach of any specifications and/or conditions, the commissioning shall be null and CFTA or the donor shall not bear any financial, legal or customary obligations, etc.
11.CFTA shall have the right to cancel any offer that does not abide by the above mentioned date and/or the bid conditions and terms and without giving reasons.
12.Tenders should be delivered in a stamped and closed envelop.
13.The purchase price of the bid is 100 shekels – non-refundable.
14.CFTA is not bound by the lowest price bid
15.Companies shall attach a certificate of clearance from the income tax and VAT
16.All the documents, reports and results in Arabic and English are the property of CFTA and the consultant/consultancy team of the study is not entitled to publish it without written permission from CFTA.
17.The consultant/consultancy team of the study bears the legal and moral responsibility for the accuracy and validity of information contained in the study and shall mention that on the cover of the study.
18.There should be full cooperation with the project management and CFTA administration.
Signature/Stamp of the Service Provider
Signature/stamp of CFTA
Financial Offer
An offer for the preparation of a Communication and Advocacy Strategy for the Project: NEAR- TS/2015/370-264
Cost in Euros
Costs for the preparation of a
Communication and Advocacy
Signature/Stamp of the Service Provider
Signature/stamp of CFTA